The Wilbanks Consulting Group

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How to Make your LinkedIn Profile Stand Out From the Crowd

How to Make a Good LinkedIn Profile

Since its launch, employers have become more and more reliant on LinkedIn. It is a great place for companies to see a detailed snapshot of potential hires. Because of this, it’s imperative for job seekers to keep their LinkedIn profile up-to-date. But, the question is how to make a good LinkedIn profile.

If you are looking for tips, all you have to do is Google “how to improve my LinkedIn profile.” You’ll find articles like “17 Must-Haves for You LinkedIn Profile,” “5 Things to Change on Your Profile Immediately,” or “14 Ways to Improve Your LinkedIn Profile.” It can be really overwhelming trying to decide where to start. Thankfully, Forbes created a list of 7 Easy Ways to Level Up Your LinkedIn Profile to show how to make a good LinkedIn Profile.

  1. Stop living under a rock. Many people will connect with someone they have never met on LinkedIn. Instead, try to meet people in real life to build a real connection before you send them a request on LinkedIn. This can be done internally at your organization's social events, or externally at a professional networking event.

  2. Have a professional profile picture. Hire a friend to take a professional photo of you and make sure you wear professional attire.

  3. Add media into the summary section. Think of it as your “digital trophy “ section. This is a great spot for your portfolio of work.

  4. Don’t be shy. Reach out to past colleagues or clients to write a recommendation for your page.

  5. Customize your LinkedIn url. It will look more professional when you add it to your resume or send it to potential employers.

  6. Publish your own content. Establish your professional brand by writing articles that are helpful for others in your industry.

  7. Share relevant content. If you don’t have time to write original content, share other people’s content. The engagement will drive your visibility and personal branding.

If you’re looking for a more in-depth revision of your LinkedIn profile, we are here to help. We have several levels of services we provide to help you optimize your LinkedIn profile and set you up for success. We look forward to hearing from you.

The Wilbanks Consulting Group can show you how to make a good LinkedIn profile. Contact us.